It’s been a long time since I last worked on a “creative pitch” for something. Actually the last one was earlier last year when we tried (unsuccessfully) to win an account in collaboration with uber-creatives Gloo. Apart from that, my creative director days are quite long behind me.

 

Still, this is a big account and worth the battle, so my rusty creative gears are being fed lots of nourishing grease and hopefully what’s coming out the other end isn’t, as someone accused me a while ago, the product of a 1998 Creative Director’s brain.